OC Web Marketing

Hi All,

“What do you do all day, David?”

Good question.  Here’s one answer…

I spend a lot of time writing one article a week.  That doesn’t seem like a lot until you know how I do it.

I can turn this sentence: In addition, Florida has set up laws that often times completely protects a debtor’s wages and homes.

Into this sentence: Additionally, Florida has law that very often offers complete protection for the debtor’s home and salary.

and this sentence: In that respect, there are home and salary protection laws in Florida that offer borrowers complete protection.

AND, I can do it all with a simple push of a button.

“Well, David…if you can do it with a push of a button why do you spend all week writing one article?”

Another excellent question, thanks for asking.  I write the initial article and then set up the spin syntax.  The above example is one sentence in a 500 word article.  I take the article and manually spin it so that when it’s done it will generate thousands of UNIQUE and HUMAN READABLE content.  So you can see what I’m talking about, this the the syntax for the above sentence:

{{In addition|Additionally}, Florida has {|{set up|passed} }law{|s} that {very often |frequently |}{completely {shelters a|secures a|protects a}|offers {complete|total|thorough} {protection for the|shelter for the|security {to|for} the}} {debtor|credit holder}’s {home{|s} and {wages|earnings|salar{y|ies}}|{wages|earnings|salar{y|ies}} and home{|s}}.|{There|On that point, there|In that respect, there} are {{home|domicile|homestead} and {wage|earnings|salary|pay}|{wage|earnings|salary|pay} and {home|domicile|homestead}} {protection laws|{protections|securities}} in Florida that {offer|provide|extend} {debtors|credit holders|borrowers|consumers} {complete|total|full|absolute|all over|total|complete|thorough} {protection|shelter|security}.}

This is the same sentence rewritten to make two sentences and then the article syntax reader and final copy generator will randomly choose one of the sentences to include in the article.  It does this by looking for the brackets and the separator.  The software chooses either ‘The first sentence’ or ‘The second sentence’.

{The first sentence|The second sentence}

The software will then choose at random the words to put into the final copy of the randomly generated article.

{The {first|1st|initial|primary} sentence|The second sentence}

So, from the example just above…if the software selects the first sentence it could generate the following result:  The initial sentence OR  The primary sentence

“But David, isn’t there automated software that does the same thing?”

No. Not human readable unless you think this is human readable, (I spun the initial sentence with popular automatic article spinner):  In math, state have put on judiciary that a lot totally totally a debtor’s pay days and houses.

As you can clearly see it takes a lot of time to create a human readable spun article.  However, once complete, a unique and human readable article can be immediately generated on demand.  Hundreds, (over a thousand but less than two thousand), of samples of my spun articles can be found online but good luck finding them since they are unique.

About outsourcing…talented people that can write and rewrite articles with spinning syntax effectively are probably a little easier to find now than 6 months ago but it can still be a frustrating process.  First you have to find somebody that can write and then teach them how to spin an article.

Great ad copy grabs your attention and holds it there long enough to get your message across.  By the time your customer’s mentally adjust to the advertisement it’s over.  The entertainment value enough will cause readers to re-read it.

Advertising has been around since before the written word and those that command the attention command the big paydays.  From yours truly in modern times all the way back to Ogg, the fire-stick toting caveman.  Once Ogg figured out that keeping his fire burning keep the overbrowed cavewomen interested, he advertised with cave drawings of a group of cave-people holding bones around a fire…which is roughly translated to, “party tonight, bring your own bone.”  Quite a simple slogan but it worked.

Now, moving forward just a bit…

You can’t mention guerrilla advertising without remembering the first such ad from the Pony Express.  “Wanted. Young, skinny, wiry fellows. Not over 18. Must be expert riders. Willing to risk death daily. Orphans preferred.”  This advertisement was wildly successful although the telegraph eventually killed the horse, so-to-speak.

Moving up to modern times my first crack at guerrilla advertising came when I a kid selling lemonade and sodas in my friend’s back yard, (it was adjacent to the golf course).  I put a sign out for lemonade but it wasn’t selling even under the hot Southern California sun in the middle of summer.  So, after selling about $1 worth of lemonade in an hour I thought there has to be something wrong.  My sister wouldn’t drink it because she said it looked like pee.  I added a sign bigger than the first that said, “It’s not pee!”  By the end of the afternoon I had about $30 and no more lemonade.  My weekly allowance was 50 cents so $30 was way more than I needed for my ticket to Disneyland even after I split it with my friend, (day passes were new at Disneyland and only $8 for a child).

If I had known then what I know now I would incorporated and copywritten the slogan.  But, I didn’t learn a damn thing but I did have a gift.  When eBay first launched I had just gotten out of the Army and started working for my Dad at his store, The Coin Exchange.  I know it sounds like a check-cashing place but it’s not.  He sells gold, silver, rare coins, etc.  One day he bought this very detailed set of silver baby spoons.  The spoons had busts of some random people I have no idea who they are.  He was going to melt them down like he does all the “crap” he buys.  He bought them for the silver weight, (which was practically nothing).  I grabbed them and said, “I’m going to throw them up on eBay.”  My advertisement was, “7 Silver Baby Spoons with Busts of Dead People.”  I uploaded some real nice scans of the spoons and they ended up selling for $200 more than my Dad would have made just by melting them down.  I guess the ad got in front of the right people at the right time.

My last example was almost a direct ripoff of the Pony Express ad.  I was working as the marketing manager for a mortgage company and we needed a programmer.  I posted an ad that would grab the attention of the right candidates only.  I had only a few responses but only ONE from a local candidate.  When I say local I mean in this country.  The ad spoke of working long, thankless hours with a lot of stress and low pay.  The humor of the ad grabbed the attention of the BEST programmer I have EVER had the privledge to know.  He’s off making big money nowadays.

The moral of the story is this: Get out of the soft-boiled copywriting routine and get your audience’s attention.  Below are a few examples of copy I would change:

Craigslist ads:

…looking for data entry person:
actual headline: data entry
my headline:  Need money for brain transplant?  Data entry $300/wk

…a moving sale
actual headline: moving sale
my headline: fleeing prosecution sale (everything must stay!)

…selling a bunch of watches
actual headline:  55 SETS OF WOMEN DIAMOND WATCH SET
my headline:  55 STOLEN WATCHES - CHEAP!!!

My headlines grab attention and can be explained in the body description.  Some things it helps to be annonymous…like in the Army when they’re looking for volunteers for ’special assignments’, (picking up cigarette butts).  But in advertising you have to stand up to get noticed.

Ok, that’s the idea, good luck!

David

This question has come up a few times.  First, let me give you a little background on the question.  It is a widely held belief that the age of a domain plays a role in the search results.  I subscribe the theory that the older the domain the better for Search Engine Optimization.  One way to side-step the problem of a new domain is not to have one.  Instead, you simply buy an aged domain either at expired domain auction, backorder, or from a private seller.  Expired domain auctions are the easiest and provide for the fewest headaches later on so I’ll just use that as an example.  Everything else translates equally well with only very minor twists.

So, the question…Is buying aged domains considered a blackhat technique?

Yes; but only if you are buying it for the SEO value.

“Oh, great!  Another judgement call from the whitehat so-called gurus!!”, you say.

Not quite.  I’m a whitehat guy…and a blackhat guy…I draw the line at what would be considered illegal or imoral in the real world.  That’s not a justification or addmission of guilt.  It’s business and the smartest or luckiest or boldest or (insert any appropriate adjective here), wins or at least wins his or her portion of the traffic.

I buy domain names at expired domain auction and have picked up some real winners over the years.  I’ve also picked up some real dogs that should be taken out behind the barn and put out of their misery, (never drink with the browser window open to GoDaddy and your credit card in hand).  When I’m in the mood, I’ll go check out all the expiring domains and export them to a list then bulk-lookup the domain age and then sort the results by age.  I’ve picked up domains 10 years old but mostly 5, 6, and 7 year old domains.  I make sure they’re relevant to what I’m doing or I can at quickly throw up a site and plug in some adsense.  I’ll then typically hire somebody to get me a hundred or so anchored backlinks and then forget about it.  Over the next few years the site will pay for itself until I decide what I really want to do with it.  by the 3rd year I’ve got $50-$75 invested and have about that much in revenue; plus, I still have the site.  It’s only getting older and I haven’t really put much into it because I don’t really have time for anything more than that for these, “throw away” sites.

Now, of course I can monetize these a lot better but I would have to spend a lot more time optimizing each site and that’s not my primary objective.  Although, some of the more niche sites I do more and get more.  My primary objective is to have all the pages indexed and getting natural traffic with the minimum effort.  Another rule of mine is that all content on my pages must be unique so that I stay out of the duplicate content filter.

So…right or wrong, I employ the blackhat technique of purchasing aged domains purely for the SEO value.  I won’t go into further detail other than to say that buying multiple aged domains for a single client project is routine; use your imaginiation…or don’t…I’ll just tell you.  If you can rank highly with multiple domains for the same keyword set then you can dominate that niche.

One note about SEO’s claiming to have the magic bullet with Search Engine Optimization: To paraphrase Jim Rohn: Be cautious of those claiming to manufacture antiques.  There are no new fundamentals.

Take care,

David

We’re going to assume that you have already set up your blog and every time you post you blog pings blog listing services like Technorati, etc. We’ll go into those in another post. But, to get down to the meat and potatoes of writing a successful blog, here’s what you do:

• Blog at least every other day.  I try to write a minimum of 2,000 words a week and like to spread it around.  Some of my posts are more than 2,000 words by themselves so obviously it’s more of a guideline than a rule.
• Keep it on subject.  You can go off-topic occasionally but I would make it a rant within the post…but that’s just me.  If the subject of your blog is about widgets then keep your post widget related.  Even if the post is more general, as long as it has widget implications then it will retain continuity.
• Supply at least 2 trackbacks.  First, what’s a trackback?  A trackback is a ping to another blog-post that lets that blog know you are either referencing that blog-post in your post or that you are telling readers they can get more information if they follow that link.  In Wordpress you activate that trackback by putting a URL in the Trackbacks section of the post (see figure 1.0).
• Make the title attention grabbing.  Instead of making your title something like, “Top 5 rules for daily blogging success”, why not say “5 Things for Blogging Survival”?
• Make your post readable.  Nobody wants to waste their time reading a half-hearted attempt at a post.  If you don’t feel like writing just then, don’t.  Good content will keep your readers on your blog.  At a minimum you’re looking for your readers to get the information they were looking for when they clicked on your post in the first place.  At a maximum we want them to shower us with money, (probably won’t happen but we can hope for a happy medium). 

There truly are dozens of ways to make your blog better.  This blog can be better; but it’s a balance of time that challenges most including this author.  So, for now, I can at least be consistent.

If you have any questions, comments, or corrections…please post in the comments and I’ll back to you ASAP.

Thanks,

David Recksiek

More information:

• Jack Humphrey - How to do trackbacks
  
• WebLogToolsCollection - Managing trackbacks and pingbacks in your Wordpress theme

Let me first start off by saying that if you want to really get a deep understanding of the topic you should study what Leslie Rhode or Matt Cutts has to say on the topic of site structure for Page Rank sculpting.  But, I’ll try to give you at least a basic understanding.

A quick “why”: We want to increase the page rank on certain pages of our Web site so they will show up in the search results more, (because they’re worth more to the Web-surfing public).

PageRank is calculated all the time.  I know that if you have one of the many page-rank plugins for various browsers it seems like your page-rank is not calculated much at all so to read that it’s calculated all the time seems a bit off.  Well, that’s true and false at the same time.  Google only reports new page rank once every 3 to 4 months.  BUT, actual page rank is constantly being updated(1).  Think of the page-rank that shows up in your Web browser as a quarterly report on what you’ve accomplished over the last 4 months.

Quick summary of what PageRank, (PR), is: PR is a report of value assessment given to a Web page based upon the value of that page to the rest of the Web-surfing world.  Right or wrong, the value is derived from other pages that point to your page and their PR value.  A link from a PR 5 page is about 10 times more valuable than a link from a PR 4 page.  However, each link from any page will dilute the value of that page and the value of the link from that page.  So, too many links outbound from that PR 5 page and it can become less valuable than a link from the PR 4 page and so on.

We are going to assume, for now, that each page carries a value of one, (see figure 1).  If we have two pages that have no inbound or outbound links then we can assume that figure 1 is an accurate representation of each of those page’s current PageRank.

Next, we’re going to assume that there is one link from page A to page B, (see figure 1.1). If you put a link on your page to another page who’s value is also one then that increases the value of the page you are linking to by .5 thereby leaving the original page with a value of .5 and the new page with an increased PR of 1.5.  Page rank is a zero sum game.  There is only a certain amount of page rank available, (unless of course you create more pages since each page is assigned value as soon as Google indexes it).

That is PR in a nutshell.  Now, how do you get your “site” to have more page rank?  Well, you will of course understand that it’s called PageRank and not site rank for a reason.  Some pages are worth more than others; even on your site…or at least there should be.  We’ll discuss how to increase your PageRank using off-page factors later.  Right now we want to figure out this whole link structure thingy.

I started with discussing PageRank for a reason.  The fact is that most Web site structure looks like a kaleidoscope, (see figure 1.2).  Kaleidoscope link structure is very pretty but it’s pretty useless for PR sculpting.

In the Kaleidoscope link structure, all pages link to one another thereby sending page rank to circulate without any focus whatsoever.  We want to focus our page rank to the pages that are most valuable to our business.

If I sell widgets online then I want to rank for widgets or variations of widgets like blue widgets, green widgets, small widgets, large widgets, etc.  I will have a better chance of ranking for widgets if my widget pages have higher page rank.  My “Contact Us” or “About Us” pages will probably not rank for widgets nor do I want them to; so, I’m going to change my link structure so I can focus more page rank to my widget pages.  (I’m not suggesting that we don’t link to our “Contact Us” page; we’ll get to that soon, I promise.)

Ok, so then how do I set up my site to move PageRank effectively?  That’s an excellent question I asked you.  Thank you for thinking it!

Step one, you need to decide how you want the PR to flow.  Do you want PR more focused on category pages that then link to product pages?  Do you want to focus your PR so that your product pages rank higher?  Or, do you want to make sure that all your PR gets pushed back to the home page?  There are no wrong answers here unless you said, “David, I want to send all my page rank to my competition.”  Bad idea; but who am I to judge.

Ok, I’m going to assume that you’re going after more of the long-tail search results and you want to push your page rank to your product pages.

We will start on the home page because that’s the most logical place to start.  In figure 1.3 we show a home page and 3 product pages all independent of each other.  There are no links to or from any of these pages.  Notice the PageRank of each page is set to one (1).

Now we are going to add our first navigation links from the home page to see the affect on our PageRank.

Notice in figure 1.4, (below), the home-page’s PageRank decreased.  All the PageRank that is on the home page is being split up 4 ways.  To the three product pages and the home page itself will keep an equal amount of the PR.

Figure 1.4 also tells us that there are only one way links from the home page to each of the product pages.  One way links simply mean that there are links going to product pages from the home page; but on the product pages there are no links back to the home page, (hang in there, we’re going to put links back to the home page soon but we have to do it a special way so we don’t unintentionally move PageRank back to the home page).

In the next figure we can see how PageRank starts to “flow” the more you focus your PageRank.  Figure 1.5 shows us that if we have just one link from ‘product page E’ to ‘product page F’ the PR from ‘E’ is now half of what it was and the difference is sent to ‘F’.  So, our new page rank is 0.625 for ‘product page E’ and 1.87 is the new PR for ‘product page F’.

These calculations are for example only so we can see how PageRank flows.  The real calculation is pretty complex.  The point here is that we are assuming that each page initially held a value of PR1.  So, in figure 1.5 we clearly see that the page rank from ‘product page E’ is flowing to ‘product page F’ which now has a PR value of 1.875.

Now, in figure 1.6 we focus our PR to ‘product page D’ thereby making it the focus of the site and giving it most of the page rank because there are no outbound links from ‘product page D’.

CONTINUOUS CALCULATION: Ok, this next part gets a little crazy but clearly in figure 1.6 we can see that the page rank if focused on ‘product page D’.  Now, when we link back to ‘product page E’ we are going to see the pages balance.  Obviously, if we just carried over the same logic we would see ‘product page E’ with much more page rank even though all inbound and outbound links are equal in all 3 of the product pages.

Keep in mind that the page rank is a continuous calculation and a link from a lower PR page is worth less than a link from a higher PR page.  This calculation will continue until the pages will have a balanced page rank.

Two way links work the same way as the link structure in 1.7 with the difference being that we can control the flow of page rank with more or less links.

Figure 1.8 shows us that a reciprocal link from ‘product page D’ and ‘product page F’, while diluting themselves, actually shifts page rank from ‘product page E’.  this happens because the link from ‘product page D’ to ‘product page F’ dilutes the value of the link from ‘product page D’.  Since the inbound link from ‘product page D’ is weaker in PageRank strength, ‘product page E’ has less overall page rank. (ok, I admit, that twisted my brain a little too)

For ease of explanation, figure 1.8 shows us now that there are 3 links to ‘product page F’, 2 links to ‘product page D’ and 2 to ‘product page E’ but the overall link value to ‘product page E’ is less valuable than to both ‘product page D’ and ‘product page F’. 

Is your head spinning yet?  I hope not.  I hope the graphics are helping because we’re going to need all the help we can get from here on out. 

ok, so…that’s how we set up proper link structure.

As mentioned before, there are a couple reasons to do this.

1. We want to increase the PageRank of the pages that we hope are going to rank higher in organic search results because the higher the PageRank the more important our page is to the Web-surfing world.
2. We control how our pages are indexed so that we make better use of Link Text on our site.  (more on that in a bit)

Let’s assume that we want to sell more of our blue widgets because we make more money on blue widgets.  ‘Product page F’ in figure 1.8 is our blue widget page.  We have successfully structured the site so that we can increase the PageRank of our blue widgets page.  Unfortunately, there are no links to any other pages but I want Web-surfers to be able to find the other pages on the Web site.

So, how do I put other links on a page without losing PageRank?  Good question; I’m glad I asked it for you. 

Google came up with a tag to combat comment spam in blog posts.  It looks like this: <a href=”http://www.ocwebmarketing.com/do-not-follow.html” rel=”nofollow”>Link Text</a>

The red rel=”nofollow” goes in the in ‘a‘ tag after the URL.  We use nofollow to tell the search engine spider not to follow that link because we don’t want it to be indexed.  “Rel” is a relationship tag; it tells the search engine what the relationship of the link is to your Web site.  As an example, if you use rel=”me” you are telling the search engine that it’s another one of your Web sites.  (We’ll go over rel in more detail another time)

There are other ways you can avoid search engines spidering a page, (like using dynamic linking and other javascript links), but we are sooooo going to avoid all that and just use nofollow.

Ok, so can you show me a diagram of how the nofollow command works?

I’m glad I asked that question for you… 

In figure 1.9, we see we can effectively link back to the home page by inserting nofollow, (the red arrow is the nofollow link).

By using nofollow in our ‘product page D’ code, we have effectively told the search engine not to index that page.

Why don’t you want the search engine to spider that page?  Well, maybe you do.  But, no matter what you do, you don’t want to tell the search engine that your home page is about “Home”.  Unless it is…but it’s not.  “Home” is not a good description of any page I have ever coded.  (This is the second part of the aforementioned reasons)

So, if you DO want to link to your home page so that search engine will spider it, (because a lot of the time the search engine will find another page on your site first), you simply add the link to the bottom of the page using Link Text that matches what you want the page to rank for.  Here’s an example: <a href=”http://www.ocwebmarketing.net/index.html”>Blue Widgets</a>

The blue text “Blue Widgets” link text is telling the search engine that the link to your index page is about “blue widgets” instead of telling the search engine it’s about “home”.  That’s just good SEO.

Of course, that last link for “good SEO” brings up another point.  Don’t link spam.  Google is smarter than that.  You can have several search optimized links on a page but don’t use multiple links on any one page to point to any single page on your site.  For clarification…don’t use ‘blue widgets’ and ‘green widgets on the same page to link to your home page.  You can put a ‘blue widgets’ link to your home page on a product page, (as an example); and you can put a ‘green widgets’ link to your home page on another product page…but never on the same page.

In figure 2.0 we see a possible page structure that has been properly linked so the user gets the navigation structure that he or she expects from a Web site but also has search engine friendly link text.  The red links at the top utilize nofollow and the blue links are “spider food“.

Clearly, the “Home”, “About us”, and “Contact us” pages are linked properly and positioned where everyone expects them to be.  Plus, the link text at the bottom is what the search engines will use to spider those pages, (if you want them spidered at all).

As a general rule, I never pass PageRank to pages that serve no search optimization purpose, (like the about us or the contact us page).  As far as PageRank is concerned, the About Us page is always a one-way street headed out out of town.

If you have any questions, comments, or corrections (hopefully not corrections), please post in the comments section and I’ll address them as soon as possible.

Take care,

David

I have a secret that I want to share with you…but I can’t.  The truth is, my approach to B2B email marketing is pretty darned effective.  If I share it here then whole world will know and I’ll have to get another job.  Plus, it won’t be as effective.

At some point businesses are going to catch onto this and it will be overused.  But, I have not seen it yet and I’ve been doing this for a few different companies for at least 5 years.

I stumbled upon this method 5 years ago when I was working a sales job.  I was frustrated and overworking myself with prospecting for new business.  I would spend most of my time prospecting and fitting in actual work between calls.  How many times have you sat down with goal of making 80 calls a day?  I was there.  I had to make 80 calls to reach five executives I’ve targeted.  Of those five people maybe one or two would want to even entertain a discussion at a later time.

Wow, I was getting burned out.  But, I had to put food on the table so I kept working.  I was working 75 hours a week.  I showed up at to the office at 5am every weekday so I could call on east coast businesses when they showed up for work at.  Sometimes I would come in earlier if I knew the executive I wanted to speak with was likely in the office and wouldn’t have a gatekeeper to intercept me.  Then I was sending an email and had an epiphany.

I stumbled upon the power of laser-focused email marketing on a larger scale.  It sounds crazy but it’s true.  I created a system that generated enough leads to keep me busy working on deals instead of prospecting most of the day.

Here’s what happened.  I got too busy!  I couldn’t keep up with all the leads so I had to start giving deals out to other people on the sales floor and told them to just take care of me when it closed.  After I figured out that sales people are rats and didn’t “take care of me” when the deal closed, I formed a sales-team within the company, (it was like the wild west…we could do just about anything).  My team benefited from my lead generation efforts and I didn’t have to sell anymore.

That situation worked well.  Then I got a call from a sales-manager at another company, (he previously worked for the company I was working for).  Of course, he wanted me to come work for them and he would pay me more…so I did.  It was an easy transition since all I did was bring my entire sales-team with me.

Unfortunately, that company fell apart 3 weeks after we got there.  I felt bad so called the owners of the old company and begged for our jobs back.  Everyone was ok to come back accept for me.  Ok, my mistake; I shouldn’t have left in the first place and taken my team with me.  But, at least the rest of the team got their jobs back.

I checked around in the same industry but couldn’t find anything I liked so called a buddy of mine that does his own marketing and we both got curious as to what I might be able to do with his database.  We set up a trial run and it was successful.  Very successful!  Those results were typical for me but he was flat out astonished.  But, again, he was a little too busy to follow up on all the new business so he thanked me and said he would call when got caught up.

So, he called me but it was a month later.  In the mean time I went to work for another company and told him I would have to do it on the side, which worked out well for him too since the campaigns are very effective.  To make a long-story a not-as-long-as-it-could-be story, I have been using this secret formula for about 5 years.  It works extremely well because of the laser-beam focus.

The problem with the campaigns is that they are far more effective than other programs that base their success on branding or volume or both.  The laser approach works me out of a job, (at least temporarily), every time.  I suppose that’s why I’m writing this post.  I’m looking for companies that have 10-20 employees to keep busy.  I don’t shy away from money so if you have more or less, we can talk about it.  But, I think 10-20 a sweet-spot for my formula.  Any more than that and we have to hire another person; any less than that and we get overburdened with new leads that we don’t have time to close.

I kept an office of 8 people super-busy for a year while worked on other stuff…like learning the rest of Internet marketing.  I got so bored with that job that I left to go try out my formula at a mortgage company.  BIG mistake!

This formula does not work for Business-to-consumer.  I won’t go into details but let’s jst say I was back to working 70+ hours a week trying to apply the formula to the mortgage industry.  It does not work because there simply too many records with bad data to a market that is completely saturated.  I mean, ask yourself, how many email addresses do you have?  Do you use the same email address for everything or do you have accounts you use when you think you might be spammed?  Do you have accounts you use when you want to maintain your privacy?  How about your business email?  Do you use that for everything; or do you use your business email for business?

Simply put, there are too many variable to put together a good B2C campaign with my formula.  Now, I have other formulas that work for B2C but they take longer to build because they require proper data acquisition methods.

Ok, jumping off the soap-box.

Here’s what I do, (not how I do it…that’s part of my secret):

• Build separate database from your current prospect or recapture list.
• Add to the database, (if necessary).
• Scrub data to make sure it’s a clean campaign.
• Compose the messages.
• Administer the campaigns.

There’s a lot more but it’s all in the details of formula application.

Some questions and answers that might help:

Who uses the system?
Business’s that market to corporate executives for business services.

Can I use this system for business-to-consumer marketing.
No, sorry.  I’ve tried it a few times each time thinking I’ve fixed it somehow.  I don’t want you to have a bad experience.  However, I have several other services you can take advantage of.

Can we pay the setup fee in installments?
Yes.  I’ll break it up for you.  1/3 + 2% on commitment, 1/3 + 2% on implementation, 1/3 + 2% when the first campaign goes out.

How much do you charge?
It depends on the size and goals of your organization but my minimum fee is a $5,000 engagement.  It’s not a lot of money but it’s not chicken feed either.

To reach me, click on the banner to the right of this page and complete the form.  Otherwise, you can contact me here: david (at) ocwebmarketing (dot) net

Please comment if you have any questions.

Thanks,

David