OC Web Marketing

Hi All,

“What do you do all day, David?”

Good question.  Here’s one answer…

I spend a lot of time writing one article a week.  That doesn’t seem like a lot until you know how I do it.

I can turn this sentence: In addition, Florida has set up laws that often times completely protects a debtor’s wages and homes.

Into this sentence: Additionally, Florida has law that very often offers complete protection for the debtor’s home and salary.

and this sentence: In that respect, there are home and salary protection laws in Florida that offer borrowers complete protection.

AND, I can do it all with a simple push of a button.

“Well, David…if you can do it with a push of a button why do you spend all week writing one article?”

Another excellent question, thanks for asking.  I write the initial article and then set up the spin syntax.  The above example is one sentence in a 500 word article.  I take the article and manually spin it so that when it’s done it will generate thousands of UNIQUE and HUMAN READABLE content.  So you can see what I’m talking about, this the the syntax for the above sentence:

{{In addition|Additionally}, Florida has {|{set up|passed} }law{|s} that {very often |frequently |}{completely {shelters a|secures a|protects a}|offers {complete|total|thorough} {protection for the|shelter for the|security {to|for} the}} {debtor|credit holder}’s {home{|s} and {wages|earnings|salar{y|ies}}|{wages|earnings|salar{y|ies}} and home{|s}}.|{There|On that point, there|In that respect, there} are {{home|domicile|homestead} and {wage|earnings|salary|pay}|{wage|earnings|salary|pay} and {home|domicile|homestead}} {protection laws|{protections|securities}} in Florida that {offer|provide|extend} {debtors|credit holders|borrowers|consumers} {complete|total|full|absolute|all over|total|complete|thorough} {protection|shelter|security}.}

This is the same sentence rewritten to make two sentences and then the article syntax reader and final copy generator will randomly choose one of the sentences to include in the article.  It does this by looking for the brackets and the separator.  The software chooses either ‘The first sentence’ or ‘The second sentence’.

{The first sentence|The second sentence}

The software will then choose at random the words to put into the final copy of the randomly generated article.

{The {first|1st|initial|primary} sentence|The second sentence}

So, from the example just above…if the software selects the first sentence it could generate the following result:  The initial sentence OR  The primary sentence

“But David, isn’t there automated software that does the same thing?”

No. Not human readable unless you think this is human readable, (I spun the initial sentence with popular automatic article spinner):  In math, state have put on judiciary that a lot totally totally a debtor’s pay days and houses.

As you can clearly see it takes a lot of time to create a human readable spun article.  However, once complete, a unique and human readable article can be immediately generated on demand.  Hundreds, (over a thousand but less than two thousand), of samples of my spun articles can be found online but good luck finding them since they are unique.

About outsourcing…talented people that can write and rewrite articles with spinning syntax effectively are probably a little easier to find now than 6 months ago but it can still be a frustrating process.  First you have to find somebody that can write and then teach them how to spin an article.

Great ad copy grabs your attention and holds it there long enough to get your message across.  By the time your customer’s mentally adjust to the advertisement it’s over.  The entertainment value enough will cause readers to re-read it.

Advertising has been around since before the written word and those that command the attention command the big paydays.  From yours truly in modern times all the way back to Ogg, the fire-stick toting caveman.  Once Ogg figured out that keeping his fire burning keep the overbrowed cavewomen interested, he advertised with cave drawings of a group of cave-people holding bones around a fire…which is roughly translated to, “party tonight, bring your own bone.”  Quite a simple slogan but it worked.

Now, moving forward just a bit…

You can’t mention guerrilla advertising without remembering the first such ad from the Pony Express.  “Wanted. Young, skinny, wiry fellows. Not over 18. Must be expert riders. Willing to risk death daily. Orphans preferred.”  This advertisement was wildly successful although the telegraph eventually killed the horse, so-to-speak.

Moving up to modern times my first crack at guerrilla advertising came when I a kid selling lemonade and sodas in my friend’s back yard, (it was adjacent to the golf course).  I put a sign out for lemonade but it wasn’t selling even under the hot Southern California sun in the middle of summer.  So, after selling about $1 worth of lemonade in an hour I thought there has to be something wrong.  My sister wouldn’t drink it because she said it looked like pee.  I added a sign bigger than the first that said, “It’s not pee!”  By the end of the afternoon I had about $30 and no more lemonade.  My weekly allowance was 50 cents so $30 was way more than I needed for my ticket to Disneyland even after I split it with my friend, (day passes were new at Disneyland and only $8 for a child).

If I had known then what I know now I would incorporated and copywritten the slogan.  But, I didn’t learn a damn thing but I did have a gift.  When eBay first launched I had just gotten out of the Army and started working for my Dad at his store, The Coin Exchange.  I know it sounds like a check-cashing place but it’s not.  He sells gold, silver, rare coins, etc.  One day he bought this very detailed set of silver baby spoons.  The spoons had busts of some random people I have no idea who they are.  He was going to melt them down like he does all the “crap” he buys.  He bought them for the silver weight, (which was practically nothing).  I grabbed them and said, “I’m going to throw them up on eBay.”  My advertisement was, “7 Silver Baby Spoons with Busts of Dead People.”  I uploaded some real nice scans of the spoons and they ended up selling for $200 more than my Dad would have made just by melting them down.  I guess the ad got in front of the right people at the right time.

My last example was almost a direct ripoff of the Pony Express ad.  I was working as the marketing manager for a mortgage company and we needed a programmer.  I posted an ad that would grab the attention of the right candidates only.  I had only a few responses but only ONE from a local candidate.  When I say local I mean in this country.  The ad spoke of working long, thankless hours with a lot of stress and low pay.  The humor of the ad grabbed the attention of the BEST programmer I have EVER had the privledge to know.  He’s off making big money nowadays.

The moral of the story is this: Get out of the soft-boiled copywriting routine and get your audience’s attention.  Below are a few examples of copy I would change:

Craigslist ads:

…looking for data entry person:
actual headline: data entry
my headline:  Need money for brain transplant?  Data entry $300/wk

…a moving sale
actual headline: moving sale
my headline: fleeing prosecution sale (everything must stay!)

…selling a bunch of watches
actual headline:  55 SETS OF WOMEN DIAMOND WATCH SET
my headline:  55 STOLEN WATCHES – CHEAP!!!

My headlines grab attention and can be explained in the body description.  Some things it helps to be annonymous…like in the Army when they’re looking for volunteers for ‘special assignments’, (picking up cigarette butts).  But in advertising you have to stand up to get noticed.

Ok, that’s the idea, good luck!

David