We’re going to assume that you have already set up your blog and every time you post you blog pings blog listing services like Technorati, etc. We’ll go into those in another post. But, to get down to the meat and potatoes of writing a successful blog, here’s what you do:
- Blog at least every other day. I try to write a minimum of 2,000 words a week and like to spread it around. Some of my posts are more than 2,000 words by themselves so obviously it’s more of a guideline than a rule.
- Keep it on subject. You can go off-topic occasionally but I would make it a rant within the post…but that’s just me. If the subject of your blog is about widgets then keep your post widget related. Even if the post is more general, as long as it has widget implications then it will retain continuity.
- Supply at least 2 trackbacks. First, what’s a trackback? A trackback is a ping to another blog-post that lets that blog know you are either referencing that blog-post in your post or that you are telling readers they can get more information if they follow that link. In Wordpress you activate that trackback by putting a URL in the Trackbacks section of the post (see figure 1.0).
Make the title attention grabbing. Instead of making your title something like, “Top 5 rules for daily blogging success”, why not say “5 Things for Blogging Survival”?- Make your post readable. Nobody wants to waste their time reading a half-hearted attempt at a post. If you don’t feel like writing just then, don’t. Good content will keep your readers on your blog. At a minimum you’re looking for your readers to get the information they were looking for when they clicked on your post in the first place. At a maximum we want them to shower us with money, (probably won’t happen but we can hope for a happy medium).
There truly are dozens of ways to make your blog better. This blog can be better; but it’s a balance of time that challenges most including this author. So, for now, I can at least be consistent.
If you have any questions, comments, or corrections…please post in the comments and I’ll back to you ASAP.
Thanks,
David Recksiek
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